With landfills ever growing and single use products under the microscope customers have begun to change their consumption habits & purchase from businesses that are reducing their waste.

What is waste?

One of the major challenges we face today is the complex and interrelated issue of waste. Our current linear lifestyles means seeing landfills fill up and our environment polluted by all of the discarded stuff we no longer need or want. Waste comes in many forms and often is not as black and white as some may think. The products we purchase have a significant impact on climate, ecosystems, water, air and our communities. These impacts may not be as visible when we purchase a product and can often occur in other countries. However, when we use products for short periods of time and dispose of them to landfill we are putting pressure on our planet. 

Why is it important?

The problem with waste is there is too much of it, and we are running out of places to put it. So what do we do? we need to reduce the amount of resources we throw away - we can do this by making informed purchasing decisions, choosing retailers that offer zero waste products and are actively reducing their waste. Making small steps may not seem like a huge move towards better waste management, but if everyone became more aware of how much waste they are producing, collectively we could have a positive impact on our planet and its future. This would look like resource conservation, energy reduction and all that good stuff!!

How to measure it:

Waste is basically just inefficient use of resources, and the first step to reducing waste is to measure it. That way you can make sure that each waste type goes to the best destination i.e. not landfill!  Most businesses start their waste reduction efforts by looking at the types of waste that they pay operators to take and dispose of, and estimating quantities based on things like bin size, and pickup frequency. But the best way to measure your business’ waste is to conduct regular waste audits - there are many businesses who can help with this. And don’t forget to apply the waste hierarchy to your work - the best options to reduce waste are to only use things you need, and to reuse them as many times as possible. If you design or source the products you sell to your customers it is still worth thinking about the waste associated with the manufacturing processes that occur at supplier level. There are design tools available to help you assess how much waste there is per product you bring to market, and to design products to be durable, and easy to recycle and repair.

Consumer Insights

It can sometimes feel like there are thousands of things you can do, but you don't know where to start! Check our these insights and download your free industry report to help prioritise what action to take:

Case Studies

Planning changes to your business can sometimes feel a bit daunting. But fear not, there are many others that have already taken action! Hopefully their stories will inform and inspire you (and you can filter by your industry or a theme using drop downs above):

For The Better Good

For the Better Good offers bottles made from fully compostable plants, a regenerative alternative to traditional plastic bottles and packaging that are better for us and the planet.  


Ecostore provides home, body and baby care products that are safer for you and our world. Their purpose is to make the world a safer place, one person, one home at a time.

Recycle Boutique

Recycle Boutique is a second-hand clothing company that sells your old clothes on your behalf, allowing you to recycle your wardrobe and make some money in the process.


Reusabowl is a bowl borrowing system for takeaway without waste. They offer a reusable packaging subscription for eateries to stock their reusable bowls, which customers can pay to borrow & then return 

Yum Jar

Yum Jar’s new “Zero Waste Pantry” meal boxes are making plant-based, zero-waste cooking at home a breeze by providing customers with complete meal boxes.


Right, so you're ready to take action! One of the best ways to do this, is through accreditation schemes verify the positive impact you or your suppliers are having. Remember, you can select your industry/ issue to filter the 100+ accreditors. Choice!

Environmental Choice NZ

In New Zealand, Environmental Choice is the official environmental label. More than listing environmentally friendly products for green homes or businesses, the ECNZ ecolabel offers strong proof of environmental performance.

Cradle to Cradle

Cradle to Cradle Certified™ is a globally recognized measure of safer, more sustainable products made for the circular economy. 

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