So, you’re making progress, driving positive impact, and listening to customers and suppliers more closely on sustainability. What’s next?
Now you have a foundation to start telling your story to a wider audience, and benefiting from the positive impacts you are making on the world.
As you continue to create positive change, it is important to tell your stories, and increase engagement with the audiences who count. Hearing from customers and communities can help ensure that you are doing the right thing, and taking new ideas into account.
You can share your positive changes through campaigns and social media, and there are also platforms that can help you do this more effectively. CoGo, our brand partner, is a hub for consumers to see which accreditations businesses have earned, and what impact they are making on this world.
Another important thing to do is track the returns of investment that your positive changes are earning. Engage with your customers to measure the economic value of your efforts, as well as environment and social value.