1. Prioritise what you could do by looking through the consumer insights, to identify what issues matter to customers that spend in your industry and the latest relevant consumer trends.
2. Plan the potential changes you can make by exploring case studies on businesses in your industry that have already taken action on specific issues - and measured the benefits of doing so.
3. Take action by working with over 100 accreditation bodies that have partnered with the GIF. These organisations provide a credible tick of approval, and in some cases help you measure your impact!
4. Measure the increased revenues that you are generating from taking action. As a business you need to know that any new investment is generating return. Our GIF partner, CoGo, can help with this too.